Using YouTube to Create Content

YouTube is one of the most-visited websites on the entire Internet.  It contains TONS of content related to your niche.

And almost NONE of it is indexed by the search engines!!

I know, the titles and the descriptions are indexed, but think of the millions of hours of footage…all those spoken words, all that information…it’s easily accessible and the search engines ignore it.

But YOU can use this to YOUR ADVANTAGE!!

It’s simple:

  1. go to YouTube.com
  2. search YouTube for keywords related to your topic or niche.  add ‘informative’ terms to your keyword like “how to”, “tutorial”, “solution”, etc.
  3. browse a few of the videos, looking for ones that have good information.  I prefer ones without advertising for another website.  In other words, videos without a website address in the footer at the bottom or the beginning.  I don’t mind a website at the end, unless it is a direct competitor.
  4. find the code on the right-side of the YouTube video page that says ‘Embed’.  You can copy that code and paste it into your post.  Give a quick intro (using the keywords you are targeting), insert the video, and write a quick summary of the key points of the video.

There you have it!  You are taking existing content, unidexed by the search engines, and using it to easily create content for your blog…which the search engines WILL find.

By the way…videos are really good for your website because they are ‘sticky’.  In other words, visitors to your pages stick around longer to watch the videos.  Google pays attention to ‘bounce rate’ (how fast visitors back away from your pages)…and videos are a great way to prevent visitors from bouncing.  This increases your sites worth in Google’s eyes!

Amy - www.NoDuplicateContent.com
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